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A young graduate of the University Center of Porto-Novo in BENIN, Armand KODJO had just obtained a Master I in English, option literature and African civilization. Very active and committed to community development, he understood very early that the training he received at the University would not allow him to quickly find a decent job. He then embarked on teaching while waiting to find a better alternative.
Thus, begins for him a long journey which will allow him to have several professional experiences as a journalist, radio and television, entrepreneur and promoter of cultural event, trainer and project manager. Having searched in vain for the best job, he finally discovered, in 2015, the job of digital strategist.
From 2015 to 2017, his passion for digital helped him to follow several training courses in digital professions, to participate in seminars on the digital transformation of organizations, the creation and development of companies. This allowed him to get his first job in 2018 as a Digital Strategist at the World Foundation for Peace Initiative (WPI). Then follows for him professional collaborations and requests for knowledge sharing and training of executives and entrepreneurs. Drawing on his experiences and his personal conviction to help young Africans get started very early in the digital professions rather than waiting for the government, he launched the BSB DIGITAL AFRICA Agency in 2022. BSB DIGITAL AFRICA is a Limited Liability Company (SARL) based in the Republic of Benin with representations in Côte d'Ivoire, Nigeria, Ghana and Togo.
The new report published by the International Labour Organization (ILO) on the occasion of International Youth Day indicates that the total number of unemployed young people in the world is expected to reach 73 million in 2022, which represents a slight improvement compared to 2021 (75 million), but remains 6 million higher than in 2019, before the COVID-19 pandemic.
In Africa, the youth unemployment rate is 12.7%. This does not reflect the realities on the continent, because many young people have withdrawn completely from the labour market. This is confirmed by the World Bank, which estimates the unemployment rate of all unemployed Africans at 60%. With 200 million inhabitants aged 15 to 24, Africa has the most young people in the world. Faced with the problem of unemployment in Africa, it is imperative to offer young people other opportunities to find decent work and create wealth.
That is why, BSB DIGITAL AFRICA SARL serves as a channel for raising awareness, training and guiding young people towards digital professions. We support Small and Medium Enterprises (SMEs) as well as Non-Governmental Organizations (NGOs) in the development of their online image through Digital Marketing. We work with young entrepreneurs and leaders to acquire the technical and practical skills necessary for creating compelling content, managing digital campaigns and converting prospects into customers. Thus, we contribute to the reduction of youth unemployment in Africa and to the achievement of Sustainable Development Goals (SDGs) 1 and 8.
We combine digital transformation and sustainable development. Our agency is not limited only to the training of young people. We go well beyond with specific support and according to needs. Our services for Small and Medium Enterprises (SMEs) and Non-Governmental Organizations (NGOs) are intended to design digital communication and marketing strategies to help in the development of a good brand image for the growth of structures. What we achieve through online prospecting, acquiring leads and converting them into customers. Once in our management system, we are able to accompany you for several years to achieve your results. Find in us your very faithful partner.
We help in the analysis of your needs through a forward-looking and inclusive approach. You have the time and the opportunity to tell us about your company or organization, your short, medium and long term objective and your priorities. In this way, you help us to understand your expectations in order to serve you better.
To succeed, you don't need a good strategy, but rather the ideal strategy. Each structure has its own work strategy to achieve its objectives over time. We help you to design the ideal strategy according to your means and according to the realities of your target.
Once the ideal strategy has been found, we move on to its implementation to develop the work plan drawn up according to an appropriate schedule. At this level, we also evaluate the impact of the strategy and study the possibilities for improvement, if necessary, to ensure that we have the expected results.
We worked with BSB DIGITAL Sarl on the redesign of the website and the training in Digital Marketing of our staff. The services were carried out with diligence and professionalism.
Dynamic, dedicated and professional.
I have been collaborating with this young and dynamic team for almost 6 years. I have great admiration for their commitment to work.
Collaborating with BSB DIGITAL AFRICA is a source of motivation in my work for the promotion of African talent.
We really appreciated the remarkable work you did in creating the "Crystal Agro Business" website; full success in 2023.
We are available to answer your questions.